Media built around your business.
We start by understanding your business — your marketing calendar, commercial goals, target audience and growth ambitions. From there, we build a media strategy that connects brand awareness with measurable performance.
We look at the full picture, from digital, PPC, social and online performance through to TV, OOH, radio, print, programmatic and other above-the-line channels. The goal is simple: make every part of your marketing work harder together.
By combining performance-led digital activity with powerful brand-building campaigns, we help businesses reach new audiences, grow their customer base, strengthen brand recognition and create the foundations for long-term organic growth and increased sales.
But our approach goes beyond media. We take the time to understand your business, your challenges and your ambitions. We build close, trusted relationships with our clients, challenge where necessary and work as an extension of your team.
Understand the business. Build the strategy. Connect the channels. Drive the growth.
Giancarlo Gambardella is a media and business development professional with more than 25 years’ experience across the UK media industry. Throughout his career, he has worked with brands of all sizes, helping them develop effective marketing strategies that drive awareness, engagement and growth.
Having built his career from the ground up, Giancarlo has extensive experience across every major media channel, including television, video on demand, print, digital, online, radio, out-of-home advertising and media planning and buying. His broad understanding of both traditional and modern media enables him to develop integrated campaigns tailored to each client’s objectives and budget.
Alongside his media expertise, Giancarlo has developed a strong commercial background in business development, strategic partnerships and client relationship management. He is passionate about connecting brands with the right audiences and delivering marketing solutions that generate measurable results.
Today, Giancarlo combines his wealth of industry knowledge with a practical, hands-on approach, working closely with clients to identify the most effective media opportunities across the UK and internationally. His focus is simple: understanding each client’s goals and delivering bespoke marketing strategies that help businesses grow.
Martin Cousins is Co-Founder and Operations Director of MG Sports Media, bringing more than 20 years’ experience in the financial services industry, where he has built a successful career delivering operational excellence, project management and business transformation across large-scale organisations.
Throughout his career, Martin has developed extensive expertise in operations, stakeholder management, project delivery and technology, with a strong focus on creating efficient processes that enable businesses to scale and perform effectively. He has a proven ability to manage complex programmes, improve operational performance and ensure the successful delivery of strategic initiatives.
Alongside his professional experience, Martin has a keen interest in emerging technologies, artificial intelligence and digital innovation. He is passionate about exploring how technology can improve business performance, enhance customer experiences and create new opportunities for growth.
A lifelong sports enthusiast, Martin’s passion for sport was a key inspiration behind the creation of MG Sports Media. Combining his operational expertise with a genuine enthusiasm for the industry, he is focused on building a business that delivers exceptional service, strong client relationships and sustainable long-term growth.
We connect ambitious sports, fitness and performance brands with high-impact media opportunities across TV, digital, out-of-home, audio, print, sponsorship and live events. Through strategic planning and smart buying, we put brands in front of the right audiences, build visibility and create measurable growth.
Independent sports media agency specialising in strategic media planning, buying and performance-led marketing — built to make ambitious brands grow.
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.
