We are an independent, owner-led media planning, buying and creative agency dedicated to helping ambitious sports, health and lifestyle brands grow through strategic brand awareness campaigns and performance-led marketing.
From out-of-home, TV, radio and print to digital, social and performance marketing, we create integrated media strategies that increase visibility, engage the right audiences and deliver measurable business growth.
Our Co-Founder & CEO, Giancarlo Gambardella, has spent over two decades working across media planning, media buying, advertising, business development and brand growth, partnering with both established and emerging brands. His experience spans a wide range of sectors within sport, health and wellbeing, including performance drinks, hydration, nutrition, supplements, vitamins, functional foods and innovative consumer products.
Having worked with businesses of all sizes—from ambitious start-ups to established brands—Giancarlo launched the agency to provide a more personal, agile and strategic approach to media. Every client benefits from senior-level expertise, independent thinking and tailored campaigns designed to build awareness, accelerate growth and deliver measurable results.
Founded in 2026, our agency is built on more than 25 years of industry expertise.
One independent agency. Every market. Every opportunity.
We help ambitious sports, health and lifestyle brands grow through smarter media strategy, sharper planning and powerful connections with the audiences that matter.
From local impact to global ambition, we combine 25+ years of media expertise with an independent, owner-led approach — connecting brands with the right audiences across TV, BVOD, Digital, Out of Home, Print, Audio, Sponsorship and integrated campaigns.
We understand the market. We know the media. We make it work harder.
Whether you’re building awareness, entering a new market or scaling a brand internationally, MG Sports Media creates strategic media solutions designed to deliver attention, reach and measurable growth.
Where ambitious sports brand grow.
From strategic thinking to media execution, we bring planning, buying and brand growth together under one roof.
We plan and buy media that puts ambitious sports, health, fitness and lifestyle brands in front of the right audiences, at the right time and in the right places.
From high-impact television and out-of-home campaigns to digital, social and programmatic, we combine more than 25 years of media expertise with a modern, data-led approach — creating campaigns designed to build awareness, drive action and deliver measurable results.
We will help your brand grow by support your digital ROI, PPC and build a brand awareness campaign around your marketing agenda to help execute your goals
We combine 25+ years of media expertise with independent thinking, commercial insight and a deep understanding of sports, health, fitness and lifestyle. From the first strategic conversation to the final campaign report, we stay close to the detail — creating media solutions designed to build brands, engage audiences and deliver measurable growth.
No layers. No unnecessary process. Just experienced people who are directly involved in your business. Every brief gets senior-level attention, honest advice and a strategy built around your objectives.
We turn ambition into a clear media strategy. Identifying the right audiences, channels, formats and investment levels, we build campaigns that balance reach, relevance and return — then negotiate and execute with precision.
Great media needs more than placement. We connect creative thinking with digital expertise to develop campaigns across awareness, performance, social, programmatic, search and beyond — ensuring every channel works harder together.
We understand the power of local relevance and the scale of global opportunity. Our approach combines market knowledge, specialist partnerships and access to media opportunities across markets — helping ambitious brands grow wherever their audience is.
Independent by choice. Experienced by nature. Focused on growth.
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mg sports media · 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.
We connect ambitious sports, fitness and performance brands with high-impact media opportunities across TV, digital, out-of-home, audio, print, sponsorship and live events. Through strategic planning and smart buying, we put brands in front of the right audiences, build visibility and create measurable growth.
Independent sports media agency specialising in strategic media planning, buying and performance-led marketing — built to make ambitious brands grow.
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.
