Privacy Notice
Effective Date: 01/08/2026
MG Sports Media (“we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information fairly, lawfully and transparently. This Privacy Notice explains how we collect, use, store and protect your personal information when you visit our website, contact us or use our services.
Who We Are
MG Sports Media is a UK-based sports media and marketing agency providing marketing consultancy, advertising solutions, sponsorship opportunities, media planning, content creation and commercial partnership services to sports clubs, brands and businesses.
If you have any questions about this Privacy Notice or how we process your personal information, please contact us using the details at the end of this notice.
Information We Collect
Depending on how you interact with us, we may collect:
* Your name
* Company or organisation name
* Email address
* Telephone number
* Job title (where applicable)
* Information you provide when contacting us or completing website forms
* Details relating to enquiries, projects or services you request
We also automatically collect certain technical information when you visit our website, including:
* IP address
* Browser type and version
* Device information
* Operating system
* Pages visited and time spent on our website
* Referring website information
* Cookie and analytics data
How We Use Your Information
We use your personal information to:
* Respond to your enquiries.
* Provide our marketing, advertising and media services.
* Prepare proposals, quotations and contracts.
* Communicate with you regarding projects and services.
* Manage our business relationship with you.
* Improve our website, services and customer experience.
* Maintain the security and performance of our website.
* Comply with legal and regulatory obligations.
We do not sell your personal information to third parties.
Our Legal Basis for Processing
Under UK data protection law, we process personal information because:
* It is necessary to perform a contract or take steps before entering into a contract.
* It is in our legitimate business interests to operate and improve our business.
* We have your consent where required (for example, certain marketing communications).
* We are required to comply with legal obligations.
Marketing Communications
Where permitted by law, we may contact you about our services where we believe they are relevant to your business. You can opt out of receiving marketing communications at any time by contacting us or using the unsubscribe link provided in our emails.
Cookies
Our website uses cookies and similar technologies to improve your browsing experience, understand how visitors use our website and help us improve our services.
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
Third-Party Services
We may use trusted third-party providers to help operate our business and website. These may include website hosting providers, website analytics services, cloud storage providers, email platforms, mapping services and embedded media providers.
Where these providers process personal information on our behalf, they are required to protect it in accordance with applicable data protection laws.
How Long We Keep Your Information
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes and enforce our agreements.
When information is no longer required, it is securely deleted or anonymised.
Data Security
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, accidental loss, misuse, alteration or disclosure. While no online system can guarantee complete security, we continually review our security measures to protect the information entrusted to us.
Your Rights
Under UK GDPR, you may have the right to:
* Request access to the personal information we hold about you.
* Request correction of inaccurate or incomplete information.
* Request deletion of your personal information where appropriate.
* Restrict or object to certain processing activities.
* Request the transfer of your personal information where applicable.
* Withdraw consent where processing is based on consent.
Under UK data protection law, we process personal information because:
* It is necessary to perform a contract or take steps before entering into a contract.
* It is in our legitimate business interests to operate and improve our business.
* We have your consent where required (for example, certain marketing communications).
* We are required to comply with legal obligations.
Marketing Communications
Where permitted by law, we may contact you about our services where we believe they are relevant to your business. You can opt out of receiving marketing communications at any time by contacting us or using the unsubscribe link provided in our emails.
Cookies
Our website uses cookies and similar technologies to improve your browsing experience, understand how visitors use our website and help us improve our services.
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
Third-Party Services
We may use trusted third-party providers to help operate our business and website. These may include website hosting providers, website analytics services, cloud storage providers, email platforms, mapping services and embedded media providers.
Where these providers process personal information on our behalf, they are required to protect it in accordance with applicable data protection laws.
How Long We Keep Your Information
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes and enforce our agreements.
When information is no longer required, it is securely deleted or anonymised.
Data Security
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, accidental loss, misuse, alteration or disclosure. While no online system can guarantee complete security, we continually review our security measures to protect the information entrusted to us.
Your Rights
Under UK GDPR, you may have the right to:
* Request access to the personal information we hold about you.
* Request correction of inaccurate or incomplete information.
* Request deletion of your personal information where appropriate.
* Restrict or object to certain processing activities.
* Request the transfer of your personal information where applicable.
* Withdraw consent where processing is based on consent.
If you wish to exercise any of these rights, please contact us using the details below.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your personal information has been handled unlawfully.
Contact Us
MG Sports Media
Registered Office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Email: info@mgsportsmedia.co.uk
We may update this Privacy Notice from time to time to reflect changes to our services or legal requirements. The latest version will always be available on this website.
We connect ambitious sports, fitness and performance brands with high-impact media opportunities across TV, digital, out-of-home, audio, print, sponsorship and live events. Through strategic planning and smart buying, we put brands in front of the right audiences, build visibility and create measurable growth.
Independent sports media agency specialising in strategic media planning, buying and performance-led marketing — built to make ambitious brands grow.
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.
